Leodis Drainage Solutions
Brand Presentation
'Leodis'
– old brythonic term used to refer to the city of leeds
Symbols of Leeds
Brand Proposal
The Owl
Experienced, reliable and trusting are personality traits of an owl, which match well with the descriptions of your company from the brand questionnaire. An owl is also a well known symbol of Leeds, featuring on the city crest.
The Company
The brand mark features the three letters of the company name Leodis Drainage Solutions, which blend together to form the outline of the owl symbol.
The Service
Also featured in the brand mark is a water droplet falling from an open pipe into a drain, with the lines of the drain contained inside the ‘D’
Variations
A good logo should be adaptable to different situations, from print, to clothing, to websites. Variations are key to achieve this.
